Revolutionizing Email Marketing with Blings.io’s MP5 Technology
Accomplishment
Driving Engagement and Conversions for Leading Brands
Results
Successful Introductions to large corporations like American Eagle, Glasses USA, Delta Galil, Bare Necessities, Mapfre, LG, Fontainebleau Hotel in Las Vegas, and many more.
Background story
Blings.io is a startup in the email marketing space. They developed a patented technology called MP5 which converts processes from text and images to Interactive videos. Blings’ patented technology delivers amazing results, improving conversion rates and engagement for many top brands. They have a diverse customer base including brands like Meta, NBA, McDonalds, Live Nation, and many more.
The challenge
Like many startups, Blings.io is looking to grow and expand its reach. The challenges they face include:
- Large customers: Their MP5 technology, while highly effective, is suitable for only very large corporations ($100M+). Despite the technology paying for itself, it’s challenging to get the right people in these companies to hear a presentation.
- Speak to the right people: Large companies have many teams. Getting to the right person who can appreciate the solution/technology and make a decision to acquire it isn’t easy.
- Working with customer teams: After getting to the right person and them making a decision to start a POC, Blings.io needs their Marketing, CRM, or Analytics teams to work together to launch a successful POC.
- Prove the technology works and positive ROI: Blings’ MP5 technology is an amazing solution with tremendous capabilities. However, starting a POC requires proving the technology works and can deliver a positive ROI. Weekly reviews with the customer are conducted to optimize results, which takes time, consistency, and commitment.
Why they chose FindableES
Blings.io chose to work with FindableES due to our extensive network and expertise in connecting innovative startups with large corporations. Our ability to navigate complex organizational structures and identify key decision-makers was crucial in helping Blings.io present their MP5 technology to the right people.
Additionally, our proven track record in managing POCs and ensuring successful implementation of new technologies provided Blings.io with the confidence that FindableES could help them achieve their growth objectives.
How Blings.io uses us
FindableES facilitated the introduction of Blings.io’s MP5 technology to major brands, ensuring that the right stakeholders were engaged and educated about the benefits of the technology.
Our team coordinated with Blings.io’s target companies, helping to streamline the process from initial contact to successful POC launches.
Optimize Results
FindableES worked closely with Blings.io and its customers. By conducting weekly reviews and providing detailed feedback, we helped Blings.io refine its videos, improving conversion rates and engagement.
Tailored Solutions for them
FindableES provided tailored solutions to Blings.io by leveraging our deep industry knowledge and connections.
We customized our approach for each target company, ensuring that Blings.io’s technology was presented in the most compelling manner to the appropriate decision-makers.
Strategic Partnerships
FindableES identified strategic partnership opportunities for Blings.io to expand their reach. For example, instead of engaging with each hotel directly, FindableES facilitated a partnership between Blings.io and Duve, a hotel management software company with over 1,000 hotels as customers.
This partnership allowed Blings.io to white label their solution and upsell it to all of Duve’s hotel customers.
Sharon
CEO Blings